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What is AdSense Revenue Share to Publishers?

Adsense Revenue Share is a hot topic amongst many publishers for years. Millions of publishers adopted Adsense for website monetization. All that they wanted to know was, How much revenue does Google keep from Adsense Earnings? How much revenue does it share with its publishers?

Despite the tycoons, this critical detail was not known to many publishers. Until Inside Adsense unveiled the news about Adsense Revenue share on 24th of May, 2010.

Note: Inside Adsense is Google’s official blog for news, tips and information on AdSense

After getting Adsense approval, webpages start displaying contextual ads. Publishers make money any time someone clicks on these ads. With the 2010 publication, many came to know the reality behind the revenue shared by Adsense and started calculating their earnings .

But how many of you are aware of Adsense publisher revenue share? For any Adsense publisher, this information is pretty crucial.

In this post, I would like to emphasize on the Adsense revenue sharing policy with publishers. This might help you to calculate your earnings based on publisher revenue share.

Google Adsense Revenue Share:

adsense revenue share to publishers

AdSense allows its publishers i.e. you to earn revenue by showing relevant ads on a wide variety of its products like Content, search, video,mobile and games.

Each AdSense publisher receives a percentage of the revenue recognized by Google in connection with the display of ads on their site. This percentage is referred to as the revenue share, and is displayed within your AdSense account.

Also Read: The New Google Adsense Account Sign Up Process

In their official announcement Google revealed the exact detail on percentage of Adsense revenue share to publishers for their two main AdSense products — AdSense for content and AdSense for search.

AdSense for content:

AdSense for content is a way for website publishers of all sizes to earn money by displaying Google ads on their website’s content pages.If you own or manage a website, blog, or forum, AdSense can help you earn money from your content.

Related Reading: How to Display Google Ads On Websites?

It is the most popular and widely adopted one amongst all Adsense products, because of its contextual relevancy. The scope of earning money from this form of advertisement is much more when compared to other forms.

As stated by Adsense:

For display ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service.

The publishers who adopt Adsense for content on their web pages, will earn a 68% revenue share worldwide.This means that Google pays 68% of the revenue that it receives from advertisers for AdSense for content ads that appear on your sites.

The statement proclaimed that the Adsense revenue share percentage for Content has never been altered since its launch in 2003.

As stated by the Web Moghul, the remaining 32% goes for expenses incurred in building products and to serve ads on Adsense. For investment in Adsense and development of new technologies, products and features that help maximize the earnings.

AdSense for Search:

AdSense for search, allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. It offers your users a Google web search directly from your web pages.

By placing an AdSense for search box on your site, you’ll generate earnings from ad clicks made by users on the search results pages.

As stated by Adsense:

For AdSense for search, Adsense publishers receive 51% of the revenue recognized by Google.

This means that Adsense for Search partners will receive a 51% revenue share worldwide, for search ads that receive clicks.This Adsense revenue share percentage for Search has been upped once in 2005 and remained the same since then. 

The remaining 49% percentage goes for expenses involved in AdWords technologies, research, development and enhancing core search.

To be Noted: Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

Other AdSense Products:

For other AdSense products as they’re quickly evolving, the revenue share varies due to different costs of developing and supporting these products. Learning about the costs associated with supporting them is still in progress.

As stated by Adsense:

For Other Adsense Products, we don’t disclose the revenue share.

To be Noted: These percentage of Adsense revenue share for content and search, might vary for major websites with whom Google does negotiate special deals and sign individual contracts.

You can view Adsense revenue share details in your account:

  1. Sign in to your AdSense account.
  2. Click the gear icon and select Settings from the drop-down list.
  3. In the sidebar, under “Account”, click Account information.
  4. In the “Account information” section, you’ll see each revenue share displayed next to “Active products.”


Adsense Revenue Share Active products

                            Publisher Revenue Share

Why Google Leaked, ‘Adsense Revenue Sharing Program’?

The main idea behind Google sharing numbers, is to build transparency and trust amongst its partners. It also helps to gain more insight into the Adsense earnings criteria. But, I feel Adsense is trying to rule out other ad network competition and advocate its partners about trying other monetization options by stating:

“Additionally, when considering different monetization options, we encourage you to focus on the total revenue generated from your site, rather than just revenue share, which can be misleading.

For example, you would receive $68 with AdSense for content for $100 worth of advertising that appeared on your site. If another ad network offers an 80% revenue share, but is only able to collect $50 from ads served on your site, you would earn $40. In this case, a higher revenue share wouldn’t make up for the lower revenue yield of the other ad network.”

In other words, while some networks might promise a greater revenue share, they might not always be able to collect on it from advertisers.

In my opinion, these percentages are definitely less for a web Moghul like Google, and they can be slightly hiked at least once in few years.

What’s your opinion about them? Are these percentages in line with what you expected for publisher revenue share? Let me know your thoughts in the comments.

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