10 Crazy Ways to Make Money On Pinterest (You Should Never Miss)

Discovering how to make money on Pinterest is invaluable for anyone aiming to monetize their online enterprise.

Utilizing the influence of social commerce, Pinterest connects you with buyers and other entrepreneurs. Regardless of your niche, a Pinterest account provides numerous features to boost sales and traffic.

By the way, did you know Pinterest has a Creator Fund similar to TikTok’s? This means you can be compensated just for exhibiting your creativity on the platform.

Curious to know more? Here’s an in-depth look at Pinterest’s e-commerce strategies for 2024.

How To Make Money On Pinterest In 2024

So, what are the best ways to make money on Pinterest? Here are my top tips from 8 years of experience as a Pinterest marketer:

1. Sell Products On Pinterest

Selling products on Pinterest is an excellent strategy for expanding your business and reaching a broader audience, especially those selling visually appealing products like home decor, fashion, beauty products, and crafts.

By positioning your products where potential customers are already looking, you can significantly increase your chances of making a sale.

a) Setting Up a Pinterest Business Account

The first step in selling on Pinterest is to set up a Pinterest Business account. This type of account offers various features not available to regular users, such as detailed analytics, advertising options, and rich pins.

Rich pins automatically sync information from your website to your pins, such as pricing, availability, and product descriptions, which can significantly drive traffic and conversions.

Here’s how to set up a Pinterest Business Account:

1. Create Your Business Account:
   • Visit the Pinterest Business website and sign up for an account.
   • Ensure your profile is complete with a clear, high-quality logo or profile picture, a compelling bio, and a link to your website.
2. Claim Your Website:
   • Claiming your website will provide you with access to Pinterest Analytics and showcase your profile picture next to content sourced from your site.

b) Creating Engaging and High-Quality Pins

To capture the attention of Pinterest users, your pins need to be visually striking and informative. High-quality images are a must, but so is providing context and value through the description and pin format.

1. Use High-Quality, Vertical Images:
   • Pinterest favors vertical images with a 2:3 aspect ratio. High-resolution photos that clearly show your products will perform the best.
2. Add Detailed Descriptions:
   • Use the description area to provide useful information about your products. Include relevant keywords to help users discover your pins through searches.
3. Utilize Video Pins on Pinterest:
   • It’s undeniable that video consumption has surpassed written content. Interactive videos boost conversion rates by 70%. Pinterest now offers Shoppable video ads, encouraging purchases during playback. This monetization feature also attracts brand partnerships and new audiences.
4. Incorporate Rich Pins:
   • Enable product-rich pins that contain additional details like real-time pricing, availability, and direct links to your product pages. This feature can drive higher engagement and conversions.

c) Optimizing Your Boards

Organizing your pins into well-thought-out boards can make it easier for users to navigate and find your products. Think about your target audience and what categories they might be interested in.

1. Create Relevant Boards:
   • Develop boards that align with specific product categories you offer. For instance, if you sell home decor items, you might have boards for “Modern Living Room Ideas” or “Cozy Bedroom Decor.”
2. Descriptive Board Titles and Descriptions:
   • Use clear and keyword-rich titles and descriptions for your boards to improve their discoverability.

d) Utilizing Pinterest Ads

Pinterest offers robust advertising options to maximize your reach and boost sales. Promoted Pins are regular Pins that you pay to appear in more places so more people can see them.

1. Promote Your Best Pins:
   • Invest in promoting pins that have already shown organic success or ones that feature your best-selling products.
2. Set Clear Objectives:
   • Whether your goal is increased traffic, more sales, or greater brand awareness, tailor your ad campaigns to meet these objectives.

e) Leveraging Analytics

Analytics are crucial for understanding your Pinterest performance and making data-driven decisions.

1. Monitor Key Metrics:
   • Pay attention to metrics such as impressions, saves, clicks, and demographic data to understand what’s working and what needs adjustment.
2. Adjust Your Strategy:
   • Use the insights garnered from analytics to refine your content, targeting, and overall Pinterest strategy.

Here’s a list of few popular products you can sell on Pinterest this 2024:

• • Home Decor
  • Beauty Products
  • Women’s Accessories like earrings, jewelery, etc
  • Printables like eBooks and wall art.
  • T-shirts or sweatshirts
  • Virtual assistant services.
  • Resin crafts like epoxy tables and pet tags.

Selling products on Pinterest can be immensely rewarding if done correctly. By setting up a business account, creating engaging content, organizing well-structured boards, using Pinterest Ads smartly, and leveraging analytics, you can tap into a treasure trove of

2. Drive Pinterest Traffic To Your Website

Just like a traditional wall pinboard where you attach notes, pictures, or reminders, Pinterest functions as a digital space where you post pins, which are essentially images linked to your content.

When users browse through Pinterest and come across your pins, they can click on them to be redirected to a specific post on your blog or a product page on your eCommerce store.

By driving traffic to your website, you can earn between $5 and $50 for every 1,000 page views. Earnings depend on the ad network, type of ad, and the niche.

To use Pinterest effectively and drive traffic to your blog, follow these steps:

1. Creating Compelling Pins: Creating eye-catching and descriptive pins is key to driving traffic. Use high-quality images and engaging titles to grab the attention of users. For instance, if you run a food blog, you could pin images of your recipes with titles like “Delicious and Easy-To-Make Meals.” This not only entices Pinterest users but also gives them a reason to click through to your website for more details.
2. Optimizing Your Pins for SEO: Much like search engine optimization (SEO) for websites, Pinterest also relies heavily on keywords. Use relevant keywords in your pin descriptions to increase the likelihood of your pins appearing in search results. This means crafting a thoughtful description that includes keywords related to your content, ensuring that when users search for those terms, your pins are more likely to surface.
3. Creating Boards for Organization: Organizing your pins into thematic boards can also encourage users to explore more of your content. Create specific boards based on categories relevant to your business or blog. For instance, a travel blog might have boards like “European Adventures,” “Budget Travel Tips,” and “Exotic Destinations.” This helps users find what they’re interested in more easily and increases the chance of them visiting your website.
4. Performance Tracking: Pinterest provides analytical tools to help you understand how your pins are performing. Use these insights to refine your strategy. For example, if you notice that certain types of pins or keywords perform better, focus on producing more of that content. Analytics can give you valuable information about what your audience likes, allowing you to tailor your pins accordingly.
5. Paid Advertising: Lastly, consider using Pinterest’s paid advertising options, such as Promoted Pins, to reach a broader audience. Promoted Pins appear in the search results and feeds of users who might be interested in your content, driving even more targeted traffic to your website.

By following these steps and making use of the various features Pinterest offers, you can effectively drive significant traffic to your website, blog, or eCommerce store. Remember, the key is to create engaging, high-quality pins, optimize your content for SEO, and actively participate in the Pinterest community.

3. Earn Affiliate Income with Pinterest

Affiliate marketing on Pinterest can be an excellent avenue for earning a substantial income online. 

To delve into the specifics, affiliate marketing involves promoting products or services offered by other companies. When someone makes a purchase using your unique affiliate link, you earn a commission. This model allows you to earn money without having to create your own products or handle the complexities of inventory and customer service.

Here’s how you can get started and optimize your efforts to maximize your affiliate earnings:

Look for reputable affiliate programs or merchants within your chosen niche. Amazon Associates, ShareASale, and Commission Junction are popular options offering a wide array of products to promote.

Next, start by creating a compelling profile. Your profile should reflect your niche or area of expertise. Use a professional and relatable profile picture, write a bio that speaks to your audience, and include relevant keywords that will help your profile appear in search results.

Then, focus on creating engaging content, leveraging Pinterest SEO, designing click-worthy pins, and utilizing analytics to track your performance.

Above all, honesty and transparency are crucial in affiliate marketing. Always disclose your affiliate links and partnerships to maintain trust with your audience. Being upfront not only adheres to legal requirements but also builds a loyal and trusting audience base, which can lead to higher conversion rates.

By staying committed and continuously refining your approach, you can tap into Pinterest’s potential to create a steady stream of revenue.

Important Resource:  The Best Affiliate Marketing Course for Bloggers

4. Sell POD Products On Pinterest

Selling print-on-demand products (POD) on Pinterest can be a highly profitable venture if approached correctly. By leveraging the visual nature of Pinterest, using effective design tools like Canva and Photoshop, and strategically promoting your products, you can make tons of sales on your Shopify and Etsy store. 

Besides marketing your POD products on Pinterest (as mentioned in #1), make sure to highlight the quality of the products and designs, be transparent about return and exchange policies, and clearly state expected delivery times and shipping fees. 

Hot Tip 💡 Take advantage of trends, holidays, and popular cultures to create designs that resonate with a wide audience in your niche.

With dedication and the right strategies, you can turn your Pinterest account into a thriving POD business.

5. Earn Full-time Income Working Part-time as a Pinterest VA

In today’s ever-evolving digital world, finding a gig that allows you to earn a full-time income while working part-time can be a massive game-changer. 

One of the most exciting and lucrative opportunities currently available is offering Pinterest Virtual Assistant (VA) services. 

a) What is a Pinterest Virtual Assistant?

If you’re wondering what being a Pinterest VA entails, it’s essentially about managing clients’ Pinterest accounts. This means taking over their Pinterest activity, ensuring it’s done efficiently and strategically to bring the best results. The role involves tasks such as creating eye-catching pins, which are the graphics or images that make Pinterest so unique.

b) What become a Pinterest Virtual Assistant?

Well, aside from the obvious benefit of being able to earn a substantial income with flexible, part-time hours, the demand for Pinterest VAs is growing. More and more businesses recognize the untapped potential of Pinterest as a marketing tool, driving up the need for skilled professionals.

Plus, you can work from anywhere, which offers the tremendous advantage of location independence. 

c) Responsibilities of a Pinterest VA

One of your key responsibilities will be pin creation, which includes designing engaging and attractive graphics that capture the audience’s attention. Effective pins can lead directly to increased website traffic and higher engagement rates crucial for business success.

Leveraging analytics is another crucial aspect of being a Pinterest VA. You gain access to Pinterest’s built-in analytics tools that track the performance of pins and boards. The data collected helps in understanding what works and what doesn’t, allowing you to advise the client on effective strategies. Whether it’s re-adjusting pin designs, changing the pinning schedule, or tweaking keywords for better search results – all these strategies stem from insightful data analysis.

In addition to creating pins and scheduling, maintaining a robust online presence forms a critical component of the job. This involves curating content, engaging with followers, and ensuring that the Pinterest boards and profiles remain active and relevant. 

In conclusion, becoming a Pinterest VA offers not just financial benefit, but also the flexibility, convenience, and satisfaction of helping businesses grow through strategic social media management. Imagine managing Pinterest accounts while sipping coffee in your favorite café, or even while traveling the globe.

So if you are looking to transform your part-time work into a full-time lucrative Pinterest virtual assistant business without stress or hustle. This is the perfect opportunity for you.

Sign up for this exclusive FREE training with Kristen Larsen, covering 8 Pinterest VA skills worth $300-$1,000 each; learn to land your first client and get paid!

6. Join the Pinterest Inclusion Fund

The Pinterest Creator Fund launched in April 2021 supports underrepresented creators, including people of color and those with disabilities, providing both financial and educational aid.

Participants get a grant of $25k to create content and promote pins to attract potential followers.

The lucky pinners also get access to Pinterest consultants. These are experts who help shorten the research phase and how to make partnerships with other creators.

Note: The Pinterest Creator Fund is in its fourth cycle and has been rebranded as the Pinterest Inclusion Fund. However, the program is currently closed for applications. To keep up-to-date on the latest cycles, news, expert tips and more, you need to sign up for their newsletter.

7. Create Paid Partnership Pins

One top-notch way to get compensated in huge is to engage in paid partnerships. This involves posting promoted or sponsored pins on your Pinterest boards. By doing this, you recommend and highlight specific products from various brands, garnering attention and potential sales on their behalf.

To attract partnership opportunities, it’s typically required to be an influencer within a specific niche. Brands look for individuals who have a strong presence and can sway their audience’s purchasing decisions.

Fortunately, you don’t necessarily need to have millions of followers to attract sponsorships. Many brands are interested in micro-influencers who have a dedicated and engaged community, even if the follower count isn’t extraordinarily high.

Blogging within a particular niche allows you to build expertise and a loyal audience, which increases your attractiveness to potential sponsors.

By reaching out to brands directly, smaller bloggers can forge meaningful partnerships. Companies are often looking for authentic endorsements, and a smaller follower count can sometimes translate into higher engagement rates.

In conclusion, leveraging Pinterest’s paid partnership feature can be a lucrative endeavor if executed correctly. From using the tool for transparency and building trust with your audience to working with brands and negotiating deals off-platform, there are multiple aspects to consider.

With dedication and strategic planning, even bloggers with a modest following can successfully engage in paid partnerships and enjoy the financial benefits they offer.

8. Become a Pinterest Coach

Becoming a Pinterest coach not only enhances your expertise but also helps your clients succeed, leading to greater financial success.

One of the most impactful ways you can provide value is by designing courses specifically tailored for e-commerce business owners.

These courses can delve into various strategies for showcasing products effectively on Pinterest. For example, you can show how creating compelling pins using artificial intelligence can streamline the design process, making it easier to produce visually appealing content. Additionally, you might cover how to use product tagging tools to ensure that items are properly indexed and easily discoverable by users, enhancing visibility and driving sales.

Another critical component of your coaching can involve strategies for growing Pinterest followers. Achieving a substantial follower base is crucial for any business seeking to establish a strong online presence. You can provide insights into how to engage users through interactive and visually captivating content, as well as the importance of consistency in posting.

Paid webinars can be an excellent way to deliver in-depth training sessions to people all over the world, offering them the flexibility to learn from the comfort of their own homes. Additionally, in-person training sessions can provide more hands-on, personalized instruction, fostering a deeper connection with your audience and allowing for real-time feedback and interaction.

9. Become a Pinterest Ads Expert

Becoming an expert in Pinterest Ads isn’t just about creating an ad and clicking publish. It involves understanding the platform’s unique features, creating eye-catching ads, targeting the right audience, and continuously improving based on performance data that aligns with users’ goals and interests.

First, familiarize yourself with the various types of ads available on Pinterest. From promoted pins and video pins to carousel ads and shopping ads, the platform offers a range of formats. 

For example, if you want to showcase multiple products, a carousel ad can be a good option. On the other hand, if you are looking to engage users with compelling storytelling, video pins can be highly effective. It’s important to understand the strengths and limitations of each ad type.

Here’s a simple overview of your main duties as a Pinterest Ad Expert:

a) Crafting Effective Ad Content

Crafting effective ad content is an art. Your ad’s visuals and copy need to align perfectly to capture the attention of Pinterest users. Use high-quality images and ensure that your text is clear and direct. Including a clear call-to-action (CTA) is vital. Examples of effective CTAs can range from “Shop Now” and “Learn More” to “Discover Ideas.” The CTA should prompt users to take the next step, be it visiting a website, signing up for a newsletter, or making a purchase.

b) Targeting Your Audience

Precise audience targeting can make or break an ad campaign. Pinterest offers several targeting options, including interests, keywords, demographics, and custom audiences. By using these tools effectively, you can ensure that your ads reach the most relevant audience. For instance, if you’re selling kitchen appliances, targeting users who frequently pin recipes or kitchen design ideas can yield better results.

c) Analyzing Performance and Optimizing Campaigns

Once your ads are live, the journey doesn’t end there. Monitoring their performance through Pinterest’s analytics tools is essential. Look at metrics such as impressions, clicks, saves, and conversion rates. This data will help you gauge the effectiveness of your campaigns and make necessary adjustments. If a particular ad isn’t performing well, try tweaking the visuals, changing the CTA, or refining your targeting options.

By dedicating time to learn and adapt to the platform’s nuances, you can effectively leverage Pinterest to drive successful advertising campaigns.

10. Sell Customizable Pinterest Pins

Source: Etsy

Lastly, you can also earn money by selling customizable Pinterest pins. These pins can be easily personalized by users to fit their needs. To create these templates, you need skills in design tools such as Canva and Adobe Photoshop. Mastering these platforms will allow you to produce high-quality, professional-looking templates.

Once you have created your templates, you can sell them directly on Pinterest or your website. Alternatively, you can use other popular e-commerce sites like Etsy and Shopify to reach a broader audience.

Regardless of where you sell them, it’s crucial that your templates are visually appealing. Focus on creating great layouts and using stunning fonts to attract potential buyers. This attention to detail will help your products stand out and increase your chances of making sales.

Additionally, consider creating a variety of template styles to cater to different tastes and needs. Offering a wide range of options can appeal to more customers and boost your sales. Continuously update your designs to keep up with current trends and maintain a fresh, relevant product line.

Tips For Making Money With Pinterest

Here’s my quick take on what it takes to earn money on Pinterest;

• Use a Pinterest business account with an optimized bio and a profile pic that befits your niche.
• Participate in Group Boards to cement your place in the Pinterest global community.
• Understand and keep up with Pinterest’s algorithms to ensure your content is competitive.
• Leverage SEO for your content to rank on search results, both within Pinterest and broader Internet searches. 
• Experiment with different Pin layouts to find the best imagery for your campaigns.

FAQs: How to Make Money on Pinterest

1. Can You Get Paid on Pinterest?

Absolutely, you can get paid on Pinterest. To get paid on Pinterest, you need to have a strategic approach and a clear understanding of how to monetize your activities on the site.

2. Can I Make Passive Income on Pinterest?

The simple answer is yes, it is indeed possible. For those who are adept at leveraging the platform’s unique features, Pinterest can be a source of passive income primarily through affiliate commissions, product sales, and ad placements on websites.

3. How Many Pinterest Views Do You Need to Get Paid?

While generating a high number of views is important for maximizing income, you can still make money from affiliate commissions to your website and product sales on ecommerce platforms even with a smaller audience.

4. How to Get More Followers on Pinterest

To attract followers, ensure your Pinterest account is focused on a marketable niche. Your pins also need to be optimized, original, and engaging. Keeping up with Pinterest trends can also help you attract new followers.