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Is Sofia Gray Legit? Sofia Gray Reviews [+Tips!]

If you have used underwear and are looking for quick cash this Sofia Gray review is just what you need to get started. The post introduces you to one of the leading online marketplaces for used panties.

This is an exclusive market where you can get over $100 for a worn pantie. What’s more, the Sofia Gray website offers you a private store where you can list your underwear online for sale. 

Though a new entrant into the used and kinky clothes business, the site is making waves as the go-to place for both adult industry players and everyday online sellers.

Before you join Sofia Gray in 2024, though, you need to know how the website works, its subscriptions, expected returns, and your safety as a panties seller.

This latest Sofia Gray review also digs into seller and buyer reviews from sites such as TrustPilot and Reddit.

To start off here is a quick overview of the site:

Sofia Gray Review: Overview

Year Established2015
PurposeSelling Used Underwear
Available CountriesWorldwide
Applicable18 years and older
Subscription Plans$14.97 every 3 months
Average Earnings8 pairs per month
Cuts & CommissionsNone
Payment MethodSG Coins
Bonus ProgramReferral earnings of around 40% of the business you bring in.
Google Play & App StoreNo app
Customer Support
Ratings & AccreditationsNot BBB Accredited, 3.5 stars on TrustPilot
Sofia Gray: Final VerdictLegit and secure but sales are low 

What Is Sofia Gray? How Does Sofia Grey Work?

Sofia Gray Review

Sofia Gray, commonly known as SG (often misspelled as Sofia Grey or Sophia Gray), was launched in 2015 to provide a safe platform for the buying and/or selling of pre-worn underwear.

According to statistics published by the site, 1M+ visitors access the marketplace every month.

Regular users range around 250k, pointing to a vibrant market for used clothing.

Apart from dirty or soiled panties, sellers can also list used socks, body straps, sex toys, bras, and pantyhose.

How Sofia Gray Works?

Buyers don’t pay to join the site but sellers pay a membership fee – that’s how the website makes money.

You pay $14.97 for 3 months to create a shop and access Sofia Gray’s full seller features. Get a 10% discount on your seller listing fees with our promo code ‘hearmefolks’.

The site requires the seller to create a profile and upload videos and pics to introduce buyers to your shop.

To make selling easy, the site uses an in-house virtual currency. Known as SG Coins, the currency can be used to send and get payments anonymously.

Cashing out your SG coins can be done via Bitcoin, Bank Transfers, Cash App, PayPal, and Google Wallet; basically, you can set up whichever payment system works for you.

Moreover, Sofia Gray runs a referral program where you can earn from both sellers and buyers who use your referral links. For example, you can earn around 40% of the membership fee when a new seller signs up using your link.

Members also get to enjoy Sofia Gray Coupon Code discounts that can see you save between 10% and 50% on your purchases and subscriptions.

The promo codes can be found on Sofia Gray’s social media handles, official website, apps, customer loyalty programs, campaigns, and WorthEpenny.

Get a 10% discount on your seller listing fees with our promo code ‘hearmefolks’.

Why Should You Sell With Sofia Gray?

First off, you keep 100 percent of your panty sales on the site. Additionally, the site is designed for adult trade with all transactions being completed using SG coins. Also, you are free to convert your SG coins into USD or spend them inside the marketplace.

Lastly, sellers of used items find using SG to be hassle-free with many reviews calling it the number-one site for selling used lingerie. There are also reports of people making a sale within a few days of joining Sofia Gray.

Can You Really Make Money On Sofia Gray?

Certainly! The typical price for used panties on Sofia Gray is around $30 to $50. With the average seller making 8 sales in a month, you can earn $240 to $400 per month.

Sofia Gray is styled as the largest online marketplace for used undies but, can you really make lots of sales on it? The answer lies in selling custom orders and having a diverse portfolio.

For example, a client who orders a “3-day worn underwear with your juices” can pay up to $100 or more for a single pair of panties.

Selling other items like lingerie and stockings can add a few more hundred to your monthly income.

The best part is that Sofia Gray does not take any cuts or commissions. As such, you get every single dollar from your buyers, with only shipping and the cost of your products as your business expenses.

Lastly, underwear sellers can also sell soft content like messages, videos, and private collections. Your buyers pay SG coins to “unlock” such items, making you more money in the process.

How to Make Money On Sofia Grey?

How to Make Money On Sofia Grey?

If you are ready to make money selling your used undies, below are the steps on getting your small clothes onto the Sofia Gray marketplace:

How to Sell On Sofia Gray?

How to Sell On Sofia Gray?

  1. Launch and the Sell Now tab.
  2. The next page prompts you to start creating your Sofia Gray, starting with your email and password.
  3. Next, specify what you will be selling in the “About your shop” section. Note that you can sell used clothing, shoes, digital content, and more on the site.
  4. The last step is to choose your membership plan on the “Payment” page. Subscription packages can run quarterly or yearly.
  5. Get a 10% discount on the seller listing fees with our exclusive readers-only referral code ‘hearmefolks‘.

The above process is typical of most websites where you can sell personal stuff. However, every marketplace has its tricks to make sure you make money fast and consistently.

How to be Successful On Sofia Gray [Tips for Selling Underwear]

Tips for Selling Underwear on Sofia Gray

Here’s how to become a top seller on Sofia Gray.

  • Choose an anonymous seller name to maintain your privacy.
  • When filling in your personal statistics include as much information as possible to attract as many searches as possible. As shown below, buyers use keywords, age, city, etc to filter for sellers.
  • Go with a store name that captures your interests, personality, and naughty side. For example, featured Sofia Gray sellers include mandie4panties4, Disgruntledgamer, ThatCurvyMom, SweatyStacy, and SaucyMilf.
  • Save on your membership fees with a yearly subscription.
  • Start with a few 10 listings to avoid having too much content out there for free viewing.
  • List the best of your content under private content that can be unlocked at a fee, to help you earn more money.
  • Have a diverse product profile that includes panties and other personal items like sex toys and smelly socks.
  • Always package your items in such a way that your scent is preserved. Find out how here.

EXPERT TIP:: As LuciSweet explains on Reddit, it helps to use the “Find Buyers” button and utilize your 10 free messages after you sign in. She goes on to add that you should stick to buyers with reviews and sizeable bios in their profiles.

Tips for Selling Underwear on Sofia Gray

Sofia Gray Reviews

What are people saying about Sofia Gray? The website gets a poor score on Trustpilot at 3.5 stars from 82 reviews. Additionally, the site is not accredited by the BBB (Better Business Bureau).

Despite the lack of BBB accreditation and an average Trustpilot rating, Sofia Gray gets positive mentions on the internet. Used panty sellers on Reddit and other review sites speak of a marketplace where one can make good money.

Update 2023: It’s worth noting that Sofia has been improving in ratings. In mid-2022, the site had a “Poor” rating on TrustPilot (1.9 stars), a score which has since improved to an “average“.

Below is a look at select reviews, both negative and positive.

Positive Sofia Gray Reviews

Positive Sofia Gray Reviews On TrustPilot

From a 4-star review on Trustpilot, the seller advises that you can break even on the platform, but success calls for working hard for your sales. They also recommend concentrating on paying buyers only.

Sofia Gray Positive Reviews On Reddit

Wondering if there are people who really buy used drawers? The above reply is in response to a subreddit where a buyer admits to having spent $4,000 online buying ladies’ used panties.

They claim to have bought over 300 pairs of used undies for the sole purpose of supporting their panty fetish.

Commenting on the thread, one SofiaGray seller gives $300 as their bi-weekly take-home selling used underwear. According to the review, this is their full-time hustle, and it gets them paid well.

Negative Sofia Gray Reviews

If you are looking for negative takes on selling on Sofia Gray, the internet is awash with them. Most sellers talk of selling on a platform with stiff competition.

Others complain of paying a steep membership fee that’s hard to recoup due to few sales.

Sofia Gray Negative Reviews On Reddit

In the subreddit above, sellers say that business is slow, with one user having made only $2 from the site. The money was from buyers unlocking their private pics.

The seller further marketed their SG shop on TikTok and Instagram but got no traffic from the effort.

Another user notes that the SG platform is hard to navigate and that they prefer selling used panties on Snifffr.

Sofia Gray Negative Reviews

Similar sentiments are shared on TrustPilot – While most reviewers (40%) rate SG at 4-star, a good number (33%) share negative thoughts about the membership fee being termed as a waste of money.

Buyers are said to just browse pics of used underwear without any intentions of buying. Users also feel that the site could do more protection for sellers.

One pants seller, Madam MAK, posts that 70% of buyers on the Sofia Gray site are scammers while 20% are there to waste the buyer’s time. However, they do admit to interacting with “nice buyers”

“I’m not 1000% confident in their verification process for these buyers.. so you’re kinda just hoping there are no minors….”

The reviewer also takes issue with the buyer verification procedure, as captured in the above excerpt from their 1-star review.

Additionally, some users complain that Sofia Gray’s customer support is non-existent.

A buyer also notes that they didn’t get their item after paying for it; and when they contacted customer support, they were told that the site isn’t involved in such disputes.

Is Sofia Gray Legit?

Sofia Gray is a legitimate and secure website for listing used panties and other erotic products. 

The site, however, does not attract many positive reviews due to its high subscription fees and stiff seller competition. 

Is Sofia Gray Safe to Use?

With over 1 Million visitors each month, Sofia Gray is a safe website.

It ensures the safety of all users and protects the data of both the sellers and buyers. As a seller, you get a private store for your listings, where you can sell items and digital content anonymously.

And, according to their website, all information that’s collected is safe from “unauthorized access, use, alteration or destruction”.

Is Sofia Gray Trustworthy?

Yes, the site is definitely trustworthy!

Sofia Gray is owned by JOA Enterprises, a UK-based company with a physical office at 152 – 160 City Road, London. The presence of a physical address and office points to a business that’s open to walk-in visitors and critics.

Sofia Gray Pros and Cons

For a better understanding of what’s like being a seller on Sofia Gray, here are the pros and cons of the marketplace. 

  • You can sell dirty panties anonymously.
  • The Sofia Gray platform is easy to navigate.
  • It comes with an informative blog.
  • The site does not charge cuts or commissions.
  • No hidden charges.
  • During billing, the service uses a neutral name to ensure discreetness.
  • Sellers make good money from custom orders.


  • The membership fee is high compared to other used underwear marketplaces.
  • Competition on the site is very high.
  • There’s the possibility of meeting creeps.
  • Buyers can view your free pics and not buy thereafter.


What Is The Cost Of Selling Used Panties?

Before you start storing your dirty underwear for a quick payday, you need to understand the costs involved in selling stuff online.

In particular, you have to take into account the platform’s fees, shipping/courier, packaging, taxes, and the cost of buying new panties.

In addition, the time it takes to make a sale and prepare the underwear also factors into your income calculations.

For example, if we use Sofia Gray’s reported monthly average sales of 8 panties, with each going for $40 (total sales of $320), you can expect to spend

  • $5 on your monthly subscription.
  • $2 on the packaging ($16 for 8 items)
  • $2 per mile for each pair sent via a courier service ($16 per mile for 8 buyers).
  • $4.50 per month USPS charges.

The cost estimates for sending the panties to buyers who are 10 miles away total around $186. This leaves you with only $134 as your profit for the month.

Is the amount worth the hassle? I reckon not. Unless your aim is to get rid of dirty undies as plan to buy others, the business model is not very rewarding.

Considering the cost of new panties, taxes from the side hustle, and the time spent on getting the undies ready for the market, you’ll have to sell in bulk or at very high prices to recoup your expenses and turn a profit.

Sofia Gray Alternatives

To get buyers for your used undergarments, you need to list your products in more than one marketplace. Buyers are never limited to a single platform; you shouldn’t be either.

To make the best of this kinky side hustle, check out the following sites that also allow selling sexual products and content. 

1. Snifffr

This is a much older used panties eCommerce site with a global presence. Sellers pay around $9/mo and you can list services like sexting, videos, and photos.

Panties go for between $15 – $100 on The site commands a poor rating on Trustpilot at 3.3 stars from 26 reviews.

Only premium sellers can be featured for better publicity. Snifffr allows sellers to remain anonymous and does not take any cuts from your earnings.

Related Post: How Snifffr Works

2. OnlyFans

OnlyFans is among the most known marketplaces for all things sexual. The platform is popular with celebrities and adult industry workers alike.

College students looking to make extra money selling used undies, dirty socks, and video calls. Buyers subscribe at a rate of $4.99 – $49.99 per month to access your content.

While the bulk of your earnings comes from pay-per-view content, you can use the sessions to advertise your used underwear side hustle and arrange payment and shipping options.

Related Post: How OnlyFans Works?

3. Reddit

Reddit is more than a social and review platform; Redditors are free to create virtual rooms, known as subreddits, for basically anything.

Need buyers for your bloody, soiled, dirty, or sweaty underwear, checkout threads such as r/UsedPanties4U, r/pantyobsession, r/SweatyPanties, and r/sniffingpanties.

These are NSFW threads where people discuss sex-positive issues and products in a frank manner. 

Reddit does not take part in any of the discussions, meaning that you are all on your own; you decide who to sell to, at what price, and how to get paid.

The site is also ideal for promoting your online used underwear shops. 

4. PantyDeal

This is a marketplace for used, dirty, torn, and worn panties. It is among the sites that are similar to Sofia Gray in that buyers set up private shops for various listings including sexting, underwear, photos, and messaging.

It also leaves pricing and shipping to the seller and buyer. Further, no commission is charged for your sales. Joining is free for both parties, but buyers have to part with a monthly fee to access premium market features.

On Trustpilot, the PantyDeal website has a 3.3-star rating. 

Click to Register on PantyDeal

5. Etsy

Sellers on Sofia Gray also have the option to actually make money on Etsy. The site is known for the handicrafts niche, but it also allows listing used underwear to buy. 

That said, Etsy is a competitive market and you need to stand out from the crowd to make sales within the site. Also, according to Etsy’s terms and conditions, the items you want to sell must be personally handcrafted and owned by you.

To get around the policy, sellers on the site embellish their underpants with laces, embroidery, and beads. This adds more value to the fabric for your used panties online hustle.

Extra Resource: What Sell On Etsy Fast

Other Ways For Making Money Online

Using Sofia Gray to sell used clothing is a great idea since sellers set all of their prices. That notwithstanding, you need a way to boost your haul from SG Coins.

Luckily, there are many ways online to earn as much or as little as you want. Some top remote gigs that go hand in hand with buying and selling used underwear include:

1. Being an Online Friend For Hire

The job can pay up to $50 per hour or more depending on your ability to listen and keep a conversation going or long. In particular, sugar daddies want to pour out their hearts to young ladies online.

The gig can prove invaluable to women working in adult marketplaces like SG; apart from looking to fulfill their need for a platonic company, such men are open to purchasing your dirty lingerie.

2. Sell Photos of Your Feet

There is a huge market for fetish items like feet pics. The hustle doesn’t require lots of capital to start and can be run from home easily. 

With the right clientele, you can price your pics for $20 or more per piece and make a good income selling pic bundles.

Adult sites like OnlyFans, FeetiFinder, and Tinder, as well as e-commerce platforms like Craigslist, TikTok Foap App, Twitter, and Zazzle are perfect for listing your feet images for cash.

Sofia Gray [2023 Stats and Key Takeaways]

SG styles itself as the ultimate OnlyFans alternative. In fact, the site goes ahead to compare and contrast their services, fees, and subscription plans against OnlyFans’ numbers.

So, is the marketplace as rewarding as the company claims? Here are some stats and key facts about the site, from Sofia Gray reviews, the company reports, and third-party assessments in 2023.

  1. ranks at #1,334 in the adult category while OnlyFans is at #7.
  2. The site’s ranking has been surging since 2022, moving almost 1,000 places in both the country and category rankings.
  3. The site has over 652,500 visits which pales in comparison to OnlyFans’ 293 million visitors.
  4. Sellers don’t pay a commission, which is a major recruitment feature.
  5. You can create a shop and sell from any place across the globe.
  6. SG claims that the average seller moves 8 pants every month.
  7. Adult content is allowed; actually, the official stand is that sex & nudity is “Encouraged”.
  8. Used panties buyers can review your seller profile.
  9. You are free to reach out to buyers, unlike in OnlyFans where it’s the buyer who makes the first move.

Sofia Grey Review: FAQs

1. Why Buy/Sell on Sofia Gray?

Why should I join Sofia Gray? First off, you can sell almost any sex-related content and products including dirty panties, sex pictures, used stockings, kinky chats, videos, and more.

Secondly, the site ensures that your buyer profile is visible without much need for self-promotion.

Thirdly, starting a Sofia Gray shop costs you just $17.50, which is a one-off payment lasting 3 months. What’s more, OnlyFans sellers get a 30% discount on the start-up fee.

2. What Is The Sofia Gray App?

To date, Sofia Gray has not released a mobile application, be it an Android or iOS app. The platform is only available via web browsers. Nevertheless, you can follow Sofia Gray on Instagram App and listen to their official podcast The Sofia Gray Show on Spotify App and iTunes.

3. How Much Can You Make On Sofia Grey?

Wondering if you can make a living selling used clothing on the Sofia Gray website? The short answer is no! The market for used undies is not vibrant and the completion is stiff.

That said, while you won’t be making millions, it’s possible to earn $500 or more monthly from repeat customers. The trick is to maintain quality listings by listening to the demands of your buyers.

4. What are SG Coins?

To enable trade within the marketplace, Sofia Gray requires buyers to buy SG Coins, a form of virtual currency. The coins can be used to acquire photos and videos, buy chat time with a seller, and unlock hidden content.

An up-to-date currency converter is provided to ensure sellers set the right dollar amount for listings. The best part is that you are free to choose your payment option when cashing out the SG Coins (in USD).

5. Who Owns Sofia Gray?

Inspired by a pick-up line shared by a waitress, Alex Mathews and Simon Raynsford came up with the idea for an online store for used panties in 2015.

Alex is the company’s Head of Marketing but not much is known about Simon’s role in the business. The company has an office in Burnhill, Central London.

6. How Much Is Sofia Grey Membership?

As a seller, you pay $14.97 for 3 months to create a shop and access Sofia Gray’s full seller features. However, you can avail a 10% discount on your seller listing fees with our promo code ‘hearmefolks’.

7. How to Delete Sofia Gray Account?

To delete your Sofia Gray account, you can follow these general steps:

  1. Log in to your Sofia Gray account using your username and password.
  2. Navigate to the account settings section.
  3. Within the settings, you should find an option to delete or deactivate your account.
  4. Follow the instructions provided to initiate the account deletion process.
  5. Confirm your decision to delete the account when prompted. Be aware that this action is usually irreversible, and all your data, messages, and listings associated with the account may be permanently removed.
  6. After confirming, your Sofia Gray account should be deleted. You may receive a confirmation email or notification stating that the deletion process is complete.

Alternatively, you can also reach out to their customer support at for your account deletion.

8. How Do You Get Paid On Sofia Gray?

Cashing out your SG coins on Sofia Gray can be done via Bitcoin, Bank Transfers, Cash App, PayPal, and Google Wallet; basically, you can set up whichever payment system works for you.

Sofia Gray Reviews: Is it Really Worth It?

Sofia Gray is a legit marketplace with many buyers for used panties and other sex-positive content.

Lucky sellers can make good money, with SG Superstar-level sellers reporting earnings of $1,000 or more weekly.

The sales for an average user is, however, 8 panties a month at around $40 each. This is not a good haul considering that getting a buyer to be interested in your pantie can take hours.

As such, Sofia Gray may not be the best place to sell your used underwear.

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